Damek.

The environmental movement has been a failure, by almost any planetary measurement. WorldChanging has a brilliant short essay about what needs to happen. People need to understand that a green future means prosperity, security, progress, better health, and more and better sex — er, luxury. What’s one thing you can do?

…drop the feel good “Things you can do” approach …wherein citizens are given suggestions for minor actions they can undertake to make things better. This is insanity, both practically — since the actions suggested are almost never within orders of magnitude of actually solving the problems we’re causing — and strategically, because it provides a perfect setting for greenwashing.

Massive change is what we need. Anything less isn’t environmentalism, it’s obfuscation.

Also, I want this magazine. And the woman on the cover.

See what I mean?